iPhone Installed Base 2025: Apple Nears One in Four Smartphones Worldwide

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Bar chart showing leading smartphone brands by global market share of active devices: Apple tops the iPhone Installed Base, followed by Samsung, Xiaomi, Vivo, Transsion, OPPO, Huawei, HONOR, Motorola, and Realme. Counterpoint logo at bottom right.

Bar chart showing leading smartphone brands by global market share of active devices: Apple tops the iPhone Installed Base, followed by Samsung, Xiaomi, Vivo, Transsion, OPPO, Huawei, HONOR, Motorola, and Realme. Counterpoint logo at bottom right.