iPhone Loyalty Climbs to a Powerful 87%

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Five iPhones in white, green, blue, purple, and black are shown standing upright, angled slightly to the right, displaying their backs with dual camera lenses and Apple logos—a testament to strong iPhone retention as seen in recent CIRP research.

Five iPhones in white, green, blue, purple, and black are shown standing upright, angled slightly to the right, displaying their backs with dual camera lenses and Apple logos—a testament to strong iPhone retention as seen in recent CIRP research.