Apple R&D spending reached a record $11.73 billion in Q3 2026 as the company invested in artificial intelligence, silicon, software and future devices.
ARK augmented reality combines spatial computing with AI knowledge, giving Apple a path toward a world that can explain itself through Vision Pro and future devices.
Apple AI strategy under John Ternus treats artificial intelligence as a system layer for iPhone, Mac, Apple Watch, and Siri AI, not a separate service.