Apple Dominates Premium Smartphone Market With 65% Share in 2026

August 9, 2026 / 8:32 AMAugust 9, 2026

Apple controls 65% of the premium smartphone market in 2026 as iPhone sales rise, though Huawei and other Chinese brands are gaining strength at home.

Apple Captures a Record 49% of Global Smartphone Revenue

August 3, 2026 / 10:32 AMAugust 3, 2026

Smartphone revenue rose despite falling shipments in Q2 2026, with Apple capturing a record 49% as premium iPhone demand resisted the market decline.

China Demand Tests Apple’s Premium Pricing

July 15, 2026 / 9:24 AMJuly 15, 2026

China demand is recovering for Apple, but premium pricing now depends on resisting cost pressure while local rivals fight harder.

iPhone Fold Could Push Foldable Phone Prices Higher

July 4, 2026 / 12:43 PMJuly 3, 2026

iPhone Fold could help lift foldable phone prices as Counterpoint forecasts an 18% ASP jump driven by book-style premium models.

iPhone Fold Strategy Builds on Pro Max Demand

July 2, 2026 / 6:16 PMJuly 2, 2026

iPhone Fold strategy points to a higher-priced iPhone tier as Pro and Pro Max models keep proving buyers will pay for premium hardware.

iPhone 17 Production Cut Signals a Normal Late-Cycle Shift

July 2, 2026 / 8:21 AMJuly 1, 2026

iPhone 17 production is reportedly being reduced by 15% after a record sales run, as buyers begin waiting for iPhone 18.

Apple Watch Shipments Jump 21% as Smartwatch Market Recovers

June 19, 2026 / 3:21 PMJune 20, 2026

Apple Watch shipments grew 21% in Q1 2026, beating the wider smartwatch market as Apple kept its lead over Huawei and Samsung.

Apple Leads Smartphone Market as AI Reshapes Supply

May 22, 2026 / 2:16 PMMay 22, 2026

Apple leads the global smartphone market in Q1 2026 as memory shortages tied to AI demand pressure Android manufacturers and lower-cost devices.

China Sales Recovery Leaves Apple With Fragile Momentum

May 8, 2026 / 6:34 PMMay 8, 2026

China sales recovery gives Apple a stronger iPhone story, but Huawei pressure, price sensitivity, and regulation keep the rebound fragile.

iPhone 17 Becomes the World’s Best-Selling Phone

May 5, 2026 / 12:21 PMMay 5, 2026

iPhone 17 became the world’s best-selling phone in Q1 2026, overtaking the Pro Max as Apple swept the top three spots.

Signs of iPhone Sales Recovery in China

July 2, 2024 / 10:13 AM

Even before the release of the iPhone 16, research from JP Morgan indicates a rise in iPhone sales in China, driven by a recovering smartphone market. Recently, JP Morgan had…

JP Morgan Foresees Recovery for Apple in China Despite Rising Challenges

March 6, 2024 / 9:21 AMApril 4, 2024

Amidst a turbulent phase for Apple in China, marked by a faster decline in iPhone sales, JP Morgan analysts project a hopeful future. Utilizing data from Counterpoint Research covering the…

Record-Breaking Sales in Premium Smartphone Market Despite Overall Global Decline

January 5, 2024 / 9:30 AM

The landscape of the global smartphone market in 2023 presented a stark contrast. Overall, the industry has witnessed a decline in sales. However, the premium smartphone segment, epitomized by models…

iPhone 15 Revives Global Smartphone Sales with Remarkable Growth

November 24, 2023 / 9:56 AMApril 19, 2024

The global smartphone market has witnessed a remarkable turnaround, marking its first growth phase since June 2021, primarily driven by the launch of the iPhone 15. This upturn comes after…

Tim Cook’s Surprise China Visit Amid Declining iPhone 15 Sales

October 18, 2023 / 5:55 AMApril 19, 2024

Apple’s top executive, Tim Cook, recently graced the tech giant’s Taikoo Li store in Chengdu, China. During his visit, he witnessed a local gaming tournament featuring the popular Tencent game,…