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    iPhone Pro loyal user behavior

    A close-up of the top half of a black iPhone 15 Pro Max displaying the time 9:41 and date Tuesday, September 12 on its lock screen, with the Apple logo in the bottom right corner.

    iPhone 15 Pro Max: Why Many Owners Are Still Holding On

    March 20, 2026 / 8:12 AMMarch 20, 2026

    Many iPhone 15 Pro Max and iPhone 15 Pro users expected to upgrade last year. Now a growing number are reconsidering and looking further ahead to iPhone 18.

    Apple Magazine cover with glowing, futuristic AR glasses, headlines about industrial ambition, camera proof, and privacy in AR technology. Dated August 14, 2026, issue #772, celebrating the 15th anniversary.
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